PARDOO TEAM

Pardoo Wagyu’s success in transforming the Pilbara is
a testament to its visionary team, who have overcome immense challenges over the past decade to achieve remarkable results.

EXECUTIVES & DIRECTORS

MANAGEMENT

Founder and Chairman
Mr Bruce Cheung

Mr Bruce Cheung is the Executive Chairman of Pardoo Beef Corporation. He is an experienced entrepreneur who has held executive and board roles in several leading companies including Hongta International and OneTel.

Bruce has an extensive career in international trade throughout Asia. Bruce is Chair and Co-founder of China International Duty Free (CIDF) – a leading supplier of consumer goods with over 100 locations globally through airports, cruise ships and airlines. The CIDF channel puts brands in front of 120 million Chinese customers annually. Bruce has invested into Western Australia to create a legacy impact and is uniquely positioned to leverage premium export beef into the Asian market.

Non-Executive Director
Mr Andrew O’Regan

Andrew’s background is in general management and marketing. He worked with British American Tobacco (BAT), a FTSE 100 company, for 23 years. His career there culminated in a number of senior management roles, the last of which was as Area Director for Greater China. Prior to that he led a number of large business units in challenging markets such as Vietnam and Sri Lanka and has lived and worked in 11 countries.

Since leaving BAT in 2012 he co-founded an FMCG business in New Zealand, of which he’s a major shareholder and board member. He is a Director of a duty-free distribution company in Hong Kong and has been involved with Pardoo Beef Corporation since its inception. He has a B.Sc in Food Science (1982) from University College Cork, Ireland. He completed a Diploma Level Non-Executive Director Programme run by the FT in 2014. He currently resides in London.

 Non-Executive Director
Mr Wayne Cox

Wayne is a Director of Pardoo Beef Corporation since its inception in 2014. He joined Pascoe & Partners Perth in 1999 and has since developed specialties in business structures, superannuation, native title trusts and foundations. His accounting experience has included working in Perth and Carnarvon, where his family ran a banana and mango plantation. Wayne has a Master of Taxation and Bachelor of Business from Curtin University, a Diploma of Financial Services (FP) and is also a Tax Institute Chartered Tax Advisor and Chartered Accountant. He is a board member of the C.Y. O’Connor Erade Village Foundation.

Chief Executive Officer
Mr Grant Rockman

Grant joined the company in November 2022 as Chief Financial Officer and on 1 March 2024 was appointed Chief Executive Officer. His remit covers the northern operations in the Pilbara and the Kimberley, the Genetics and Breeding Centre, Hospitality, Marketing and Sales, and the corporate office in Perth. He has over 23 years commercial management experience within the agribusiness, manufacturing, and travel sectors.

His recent career has spanned five years within the Agriculture Division of Hancock Prospecting Group and prior to that, ten years with MG Kailis Group during which time he initiated and executed several transformative business improvements and efficiencies. Grant is a Chartered Accountant and holds a Bachelor of Commerce from Curtin University.

Director Strategic Partnerships
Ms Monica Chetty

Monica Chetty is Director Strategic Partnerships and has been with the company since its inception in 2015. With a career that has spanned a decade in the WA State Government’s investment attraction portfolio with C-Suite investors, her role at Pardoo Wagyu covers company marketing, brand and business development, hospitality, strategic projects and government, industry and indigenous engagement. She holds a BA Honours from the University of Reading (UK), and prior to coming to Australia has two decades of global market connectivity in the development of niche tourism and upscale branded hotels.

Monica has successfully led the process for Pardoo Wagyu Corporation as the first private sector proponent-led company to attain freehold through the Land Tenure Pathway for Irrigated Agriculture, with the company having received recognition as a State Significant project. She is a passionate advocate for Pardoo Wagyu with strong involvement in the company’s strategic focus, brand development and marketing in domestic and international markets and the growth of the hospitality segment.

Director Sales and Marketing
Mr Hossam Shabayk

Hossam joined in 2020 from Rangers Valley in Queensland. He leads the sales and marketing arm of the company, Pardoo Wagyu. He is an internationally experienced sales and commercial executive with comprehensive food industry networks in the Middle East and South East Asia and specialist knowledge of the Australian Beef industry. He has fifteen years of demonstrated success in market identification and strong growth in sales and profits in a range of geographic locations and food industry segments.

His experience has included marketing of premium beef brands in South East Asia, Europe and the Middle East Markets, customer management, supply chain optimisation and margin management with companies including Rangers Valley Cattle Station and Stanbroke in Queensland.

Chief Operating Officer - Northern Properties
Mr Shane Dunn

Shane has over 40 years experience in beef cattle rangeland production systems. He has extensive background in pastoral production across the top end with early years across the Barkly tablelands and Kimberley region. His experience has been about maximising production with a focus on sustainability, animal welfare, staff development and business growth.

Shane has been a member on executive boards of the Northern Territory Cattlemen’s Association, Victoria River District Conservation Association and is currently vice chair of the Kimberley Pilbara Cattleman’s Association. Previous roles have included Superintendent for Rio Tinto Pastoral operations and GM / CEO for Kimberley Agricultural and Pastoral Company. He is currently undertaking his MBA at Curtin University.

Sales & Marketing Manager
Mr Andrew Dexter

Andrew Dexter joined in November 2024 as East Coast Sales & Marketing Manager. Andrew is highly experienced with over 20 years in beef sales and production nationally and internationally. Prior to joining Pardoo Wagyu he spent six years with Hancock Prospecting and before that two years with AACO.

Andrew  studied Agricultural Economics at the University of New England and has had considerable engagement with buyers and distributors. Andrew’s appointment completes the sales team at Pardoo Wagyu and will provide insights into markets as increased volumes come on stream in 2025 and beyond.

Senior Agribusiness Adviser
MR NEVILLE CROOK

Neville has been advising Pardoo Beef Corporation since 2017 from Brennan Mayne Agribusiness. He combines a lifetime of practical experience in agriculture with a Bachelor of Applied Science in Rural Technology. He has 20 years’ experience as an Agronomist in cotton, grain and horticulture, 18 of those as the Emerald Branch Manager of Cotton Growers Services. Neville grew the business from a small operation, to one of the largest agricultural chemical retailers in Queensland, with a turnover exceeding $20M/annum and a seasonal crop credit book of $10M. For the past 15 years he has worked as a Finance and Agribusiness Consultant with Brennan Mayne Agribusiness, where he is a Partner, based in Emerald, Central Queensland. As a founding Director of the startup company, SwarmFarm Robotics, Neville demonstrates his leadership in this field, and appreciates the cutting-edge technology rapidly becoming available to Agriculture.

Wagyu Operations Manager
Mr Mark James

Mark James, who has been driving Pardoo’s genetic improvement over the past 5 years, now manages our Shogo Takeda Genetics Centre and Sire breeding operation in Wundowie located between Perth and Northam. Mark’s passion and performance in genetics is the result of 30 years of specialized experience at Pardoo and previously at Irongate Wagyu.